Disrupt

UNDER CONSTRUCTION

In his book, Disrupt, Luke Williams provides a step-by-step process for introducing and implementing disruptive innovations. In light of the conversation in which we engaged on March 11, I think his work deserves a look.

First up - crafting a disruptive hypothesis
 * be wrong at the start to be right at the end
 * it all starts with a wild question
 * in simple terms a hypothesis is the fill in the blank part of the question
 * I wonder what would happen if we _

With a disruptive hypothesis you don't make a reasonable prediction.
 * if I charge the battery the phone will work
 * instead you make an unreasonable provocation
 * what if the cell phone didn't need a battery at all?

Look at the problem from 10,000 feet
 * an area in which everyone seems to be stuck in the same predicament and nothing has changed for a long time
 * An area where profit performance is average - it really should be better
 * this is a category were growth is slow and everything seems the same

How can we disrupt the competitive landscape of __ by delivering an unexpected solution?
 * How can we disrupt the competitive landscape of teaching and learning by delivering an unexpected solution?
 * It's essential that you resist the natural urge to start thinking in terms of specific problems.

Next identify the assumptions that seem to influence the way insiders and often outsiders think about an industry segment category, for the clichés, the widespread hackneyed beliefs that govern the way people think about and do business in a particular space. >
 * Look for product clichés what other fishy features and benefits. What a cliché product attributes or advertise what a cliché areas where the product competes
 * Interaction clichés for the cliché steps the customer experiences when buying and consuming their products and services unless what is pricing clichés for the typical ways companies priced your products and services
 * What can you invert in order for you to start moving in a new direction?
 * You need to kick hard against what's already there you're usually a number of different ways to inverse a given situation. For instance soda is inexpensive tastes good and it's advertised as aspirational. Red Bull mates on it so that expensive not tasting very good and it didn't cause you want anybody
 * What can you deny the denial method works by completely dumping key aspects of a cliché presence in the rental car company you see the company or you can't see the customer you complete a lot of paperwork and you're right by the day zip car you don't see the customer there's no paperwork and rent by the hour
 * What can you scale the cliché is restaurants offer three-course meals by hypothesis could be one of the restaurant offered a 30 course meal must use an example of restaurants to inverts the cliché restaurants provide customers with the menu when they arrive hypothesis could be on for restaurant provide the customers the menu only when they leave to deny the clichés customers pay for food service hypothesis what if customers were not charge for food and service scale restaurants offer three course meal hypothesis what up for restaurant offered a 30 course meal